Click here for the online version of the Super Guide to Pan-European TV and Print, a searchable tool for finding in depth profiles, distribution figures and contact details.

November

M&M looks at how whether content deserves it crown; speaks to Cadbury's Phil Rumbol about  his playful, emotional and contemporary take on selling big chocolate brands and the trials and tribulations of the travel and tourism sector.

PEOPLE

Click here for the latest people moves, profiles and opinions

NEW BUSINESS

Click here for the account moves that are hitting the headlines

It’s a numbers game as 11850 ad goes live

This month's rugby match between Munster and New Zealand had a little extra action included as directory enquiries service 11850 broadcast Irelands first live ad.

The TV spot dominated the full 90-second ad break between the first and second half of the game, and 50% of the content was written during the early stages of the match so was entirely relevant.

Some 16% of the Irish population watched the march on TV , while the action was simulcast on www.RTE.ie and RTE Radio One, reaching tens of thousands more rugby fans.

By grabbing the spotlight across three different mediums with this one-off ad, 11850 ensured it would achieve cut-through in a cluttered market.

GroupM makes gloomy predictions for UK media in 2009

(04 December 2008)

UK media investment is predicted to fall 3% this year and 6% next year, according to GroupM's winter This Year, Next Year report.

YOC strengthens UK presence

(04 December 2008)

The full service mobile marketing agency, the YOC Group, has strengthened its presence in the UK with new key appointments.

EU reaches decision on CO2 legislation

(04 December 2008)

After a prolonged and litigious debate involving the auto industry, environmentalists, and European legislators, an agreement was finally reached on the future capping of CO2 emissions from passenger cars, resulting in outcry from environmental groups.

Dow Jones makes publisher appointment

(04 December 2008)

Dow Jones has appointed Andrew Langhoff to the role of publisher of The Wall Street Journal Europe and managing director of Dow Jones Consumer Media Group in Europe, Middle East and Africa.

Fanta launches two new mobile applications

(02 December 2008)

Coca-Cola Europe is launching two new mobile applications across Europe to support its Fanta brand.

Publicis acquires Chinese agency

(02 December 2008)

Publicis Groupe has acquired the Chinese full service advertising agency W&K Communications.

Facebook not popular with CMOs

(01 December 2008)

More than half the chief marketing offices at leading US brands are not interested in incorporating the social networking sites into their marketing strategies, according to Epsilon.

Driven to distraction: the pressure brands are facing in their challenge to cut through the clutter

Advertiser interview - Upgrading more rooms at the Inn

Putting the breaks on: why car sales are slumpging and how automotive brands can benefit from the current state of confusion about green issues.